it has now been proven, large cities-- the l.a.'s, the detroit's, the chicago's, where they have a lot of heavy vehicle traffic-- it's actually causing stunted lung growth. probably the first generation that may die at an earlier age than the current generation. but children from two to 102, again, eight million children under 17 years old with asthma in the u.s. >> so you just... they'll take... 'cause it's a gel-cap. >> it's a soft, little, teeny, soft gel-cap, little, teeny, gel-cap... >> so easy. >> and if someone doesn't want to actually swallow it, you can actually put a little pin in it and squeeze it on their food, if they're two or three years old, but it's also very good for pregnant women. how many times have you heard, you can't have a pregnant woman take anything? a diet rich in omega 3s will help the brain development of the child, actually even from the time the woman is pregnant. from the time a woman conceives, the first 24 months the child's brain triples in size. doctors across the country are embracing omega 3s.